Category Archives: Motorsport

Mr. Dennis is re-engaging with a position in the company he has previously occupied. (Ron’s Back!)

Mr. Dennis is re-engaging with a position in the company he has previously occupied. (Ron’s Back!)
People who enjoy the use of many, many words when few will do REJOICE – Ron is back! To celebrate the return of Ron Dennis and his almost magical ability with words, we present to you a column I wrote way back in 2009 for DRIVER magazine. I wrote the column as an open letter to Bernie Ecclestone bemoaning the fact that he had managed to squeeze out two of the very few interesting people left in the sport at the end of that season – Ron Dennis and Flavio Briatore. Well, Ron is ...

Transformula One: more than meets the wallet

Transformula One: more than meets the wallet
Okay, so we’ve all seen those “Evolution of Formula 1” videos before, where the cars cycle through the years in an impressive show of CGI skill. This one from Shell is particularly impressive, as is this delightfully elegant one. But this new one is particularly special. It aired before the Brazilian GP and the level of detail squeezed into it is utterly remarkable, as are the “Transformers” style animations. Maybe this could be an idea for F1? Cars that ...