Ever wonder what would happen if Bruce Wayne’s fortunes took a recessionary turn for the worse and Batman was forced to economise a bit? Well, it would probably look a bit like this…
Fortunately though, this isn’t the result of a slightly shit, low-budget fourth installment of Christopher Nolan’s series of movies either, but rather the result of a collaboration between Kia and DC Entertainment to promote the latter’s “We Can Be Heroes” campaign, a relief effort to fight hunger in the Horn of Africa.
The Optima Batmobile is the first of eight individually customised Kia vehicles, based on different characters from the DC Comics ‘Justice League’, that will appear as part of the campaign at various motor shows and comic book conventions across the United States over the coming year.
Legendary comic book artist and DC Entertainment Co-Publisher Jim Lee has collaborated with Kia designers on the styling of each car with his vision for each iconic member of the Justice League.
The exterior bodywork features a black matte/gloss finish and is enhanced by a dramatically lowered suspension, a ground effects kit and upgraded Ksport brakes. Custom-designed 20-inch black wheels complement the design.
The front grille is shaped like a Bat wing and there are yellow accent LEDs throughout the vehicle — the HID headlights even feature an etched Bat signal design. The interior gets custom leather and suede upholstery, complete with stitched Bat wing motifs. Those looking for the ultimate in Batman memorabilia (in other words, MASSIVE Batman nerds!) will appreciate the Bat suit and cowl mounted in the trunk, along with the utility throwing Bat wings concealed in the centre console.
The Batmobile Optima will be followed by other Kia vehicles, including the Sorento, Sportage, Soul, Rio and Cerato, tailored to match the key attributes and character traits of Superman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg.
Once the cars have completed their public tour of shows and conventions, they will be sold off at auction, with proceeds going to the “We Can Be Heroes” fund.
Given that Aquaman is possibly the most pointless superhero of all time, probably best he get the Soul then…
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