After running the perfect and wonderfully classy Ron Burgundy series of ads, Dodge has headed to the opposite end of the ’80s-themed spectrum by announcing that it is sponsoring the final tour of Glam Metal legends Motley Crue.
In an announcement that was streamed live online this morning, the band announced their final-ever tour (subtitled “All bad things must come to an end” ) and even signed a legal document stating that they would never tour under the Motley Crue name again.
Rock legend Alice Cooper was also announced as the support act for the Crue’s final tour.
This isn’t the first association Dodge has had with Motley Crue, it used one of the bands songs (Kickstart My Heart) in this nicely tongue-in-cheek poke at hybrids and electric cars in an ad recently:
With all this ’80s nostalgia going on at Dodge, can we expect to see a new version of the Dodge Colt based on the Mitsubishi Mirage? Dear God, we hope not…
